October 2002
Intermediate to advanced
336 pages
8h 40m
English
While there are many types of e-marketing initiatives available to the marketer, this section focuses on e-mail marketing projects.
E-mail marketing is an exploding industry, with everyone from Joe's Garage to General Electric having at least one mailing list it markets to on a regular basis. The odds are pretty good that at some point in your career as a Web project manager you will manage an e-mail marketing campaign.
Running an e-mail list management campaign or project can be relatively straightforward once you know the steps involved. These are the basic components of an e-mail campaign.
The list
The database
The list management software
The message
The metrics
The list is the most important ...