Real Web Project Management: Case Studies and Best Practices from the Trenches

E-Marketing Projects

While there are many types of e-marketing initiatives available to the marketer, this section focuses on e-mail marketing projects.

The Message IS the Medium

E-mail marketing is an exploding industry, with everyone from Joe's Garage to General Electric having at least one mailing list it markets to on a regular basis. The odds are pretty good that at some point in your career as a Web project manager you will manage an e-mail marketing campaign.

Running an e-mail list management campaign or project can be relatively straightforward once you know the steps involved. These are the basic components of an e-mail campaign.

• The list

• The database

• The list management software

• The message

• The metrics

The List

The list is the most important ...