Real Web Project Management: Case Studies and Best Practices from the Trenches

Case Study: Burning QA

In this case study, we watch as a project manager in a publishing company resorts to a manipulative tactic to get her project released from QA and subverts the established practices of the organization. Where is the dividing line between putting personal relationships ahead of company interests?

Landing the Client

Michelle was a project manager working in the interactive department of Axelrod, a large publishing company. Axelrod published several trade magazines for the financial community, and each magazine had a companion Web site. Axelrod's online advertising department recently acquired Pennywize, a large national bank, as a new client. The pitch centered around the creation of a debt reduction calculator that would ...