Real Web Project Management: Case Studies and Best Practices from the Trenches

Case Study: Peeling the Corporate Onion

This case study describes a project manager's experience as he struggles to kick off an e-marketing project in an enormous multinational corporation. Layer upon layer of corporate bureaucracy and poor communication across the company threaten the success of his project.

The Kickoff Meeting

My first visit to World Globe Consumer Goods (WGCG) was impressive to say the least. The corporate offices were spread out over several acres of land and the parking lot was as big as an average shopping mall's. Inside Building 7, where my meeting was to take place, the aisles of cubicles seemed endless. We passed conference room after conference room until we finally arrived at the room where our kickoff meeting was ...