Case Study: A Recipe for Disaster
In the fall of 1999, a leading culinary arts portal undertook an ambitious plan to enhance the centerpiece of its food channel, the Recipe Finder. This project commenced at the height of New York's “Silicon Alley” hiring frenzy, when technical talent was extremely difficult to find. Consulting firms capitalized on the demand for “programmers-for-hire” by hyping the skill sets of their contractors and rushing new hires through abbreviated training programs.
In the race to stay ahead of its competition, the project team was augmented with inexperienced contractors who presented impressive, “buzzword-compliant” resumes. These newbies were thrown into the applications development kitchen, where the menu de jour
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