July 2012
Intermediate to advanced
448 pages
12h 35m
English
Content preview from Record Label Marketing, 2nd Edition
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CHAPTER 5
Record Label Operations
CONTENTS
LABEL OPERATIONS
In an era when every level of the food chain within the entertainment industry is being scrutinized as to its value, record labels are being squeezed from both sides of the equation. Record sales are diminishing and retailers are looking for more profit in the product. And as technology advances, artists see an opportunity to completely circumvent the “label deal” and sell directly to their fans. The challenge for labels is to create value for both sides of the equation: ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.