July 2012
Intermediate to advanced
448 pages
12h 35m
English
Content preview from Record Label Marketing, 2nd Edition
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CHAPTER 19
The Recording Industry of the Future
The record label of the future is expected to be very different from what has been in place for the past 50 years. The current business model is still structured around music as a physical product as the primary source of income, sold through brick-and-mortar retail outlets, and is just now extending to the sale of digital product through online retailers. The record label of the future may be shifting away from that of product provider to more of a service provider, much like television networks are today. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.