July 2012
Intermediate to advanced
448 pages
12h 35m
English
Content preview from Record Label Marketing, 2nd Edition
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CHAPTER 10
Publicity of Recorded Music
CONTENTS
Publicity in the Music Business—A Historical Perspective
The Label Publicity Department
Tools of the Label Publicity Department
Evaluation of Publicity Campaigns
Target Marketing Through the Publicity Plan
Resources for Ezines and Distribution of Press Releases
Television Appearances and News Shows
An important element of marketing planning and execution by a label is promotion through the use of publicity. Labels often handle publicity for the artist’s recording career as well as for news and press releases about ...
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