Publicity of Recorded Music

Tom Hutchison and Paul Allen

An important element of marketing planning and execution by a label is promotion through the use of publicity. Labels often handle publicity for the artist’s recording career as well as for news and press releases about ...

Get Record Label Marketing, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.