July 2012
Intermediate to advanced
448 pages
12h 35m
English
Content preview from Record Label Marketing, 2nd Edition
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CHAPTER 7
SoundScan and the Music Business
VP Sales and Service, Nielsen SoundScan
TECHNOLOGY AND THE MUSIC BUSINESS
Technological advancements not only launched the music business, but have continually given it a “shot in the arm” just when it needed it most. From stereo to recordable tape to compact discs to digital files, technology continues to evolve the hardware and software of our industry. Not only has technology changed the format of our business, but it has also changed how the actual business gets done. Technological advancements permeate the core ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.