CHAPTER 14
New Media Marketing
CONTENTS
New media has become the new catchphrase for what used to be considered Internet marketing and is now morphing to include content development and marketing for mobile devices. PC magazine defines new media as “the forms of communicating in the digital world, which includes electronic publishing on CD-ROM, DVD, digital television and, most significantly, the Internet. It implies the use of desktop and portable computers as well as wireless, hand-held devices” (PC, 2008). Record labels now have adapted their Internet marketing departments to include marketing for handheld devices such as ...
Get Record Label Marketing, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
