July 2012
Intermediate to advanced
448 pages
12h 35m
English
Content preview from Record Label Marketing, 2nd Edition
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CHAPTER 9
Charts, Airplay, and Promotion
CONTENTS
The History of Trade Magazines
Broadcast Data Systems (BDS) and Billboard Charts
Understanding the Billboard Charts
Getting a Recording on the Radio
From the earliest days of product marketing, sales people have constantly sought as many ways as are possible to say their wares are the best available and that their products are number 1 in the eyes of consumers. In music especially, bragging rights of having a “number 1” provide leverage for promoters at the label to ask the ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.