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Record Label Marketing, 2nd Edition
book

Record Label Marketing, 2nd Edition

by Tom Hutchison, Paul Allen, Amy Macy
July 2012
Intermediate to advanced
448 pages
12h 35m
English
Focal Press
Content preview from Record Label Marketing, 2nd Edition

 

 

 

CHAPTER 16

The International Recording Industry

Tom Hutchison

INTERNATIONAL RECORDING INDUSTRY

The sale of recorded music overseas offers challenging, yet potentially rewarding opportunities for future growth of the record business. The entire global music industry has suffered a severe downturn since 2000, when file sharing became one of the most popular forms of music piracy. The downslide continued throughout the decade as other factors such as competition from new entertainment sources and global economic ...

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Publisher Resources

ISBN: 9780240812380