April 2009
Beginner to intermediate
528 pages
14h 12m
English
Content preview from Search Engine Optimization Bible, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Glossary
- 8-bit UCS/Unicode Transformation Format
A variable-length character encoding for Unicode. It is able to represent any character in the Unicode standard, yet the initial encoding of byte codes and character assignments for UTF-8 is consistent with ASCII.
- A/B testing
A method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples.
- Ad groups
A group of ads that target one set of keywords or sites.
- Adversarial search
A search algorithm that looks for all possible solutions to a problem, much like finding all the possible solutions in a game.
- Affiliate programs
A method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his or her efforts.
- alt attributes
HTML tags that provide text as an alternative to the graphics on a web page.
- alt tags
See alt attributes.
- Alternative tags
See alt attributes.
- Analytics
Measurement of web site statistics such as the number of visitors, where they arrived from, and how much time they spent on a web site.
- Anchor tags
Text used to create links to other pages. Text is displayed as a link instead of the URL for the link being displayed. An anchor tag can point users to another web page, a file on the Web, or even an image or sound file. You're probably most familiar with the anchor tags used to create links to other web sites.
- Anchor text
See anchor tags.
- Anonymous FTP
A file transfer protocol that enables a user to retrieve documents, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.