April 2009
Beginner to intermediate
528 pages
14h 12m
English
Content preview from Search Engine Optimization Bible, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Part II. SEO Strategies
IN THIS PART
Chapter 4 Building Your Site for SEO
Chapter 5 Keywords and Your Web Site
Chapter 6 Pay-per-Click and SEO
Chapter 7 Maximizing Pay-per-Click Strategies
Chapter 8 Increasing Keyword Success
Chapter 9 Understanding and Using Campaign Targeting
Chapter 10 Managing Keyword and Pay-per-Click Campaigns
Chapter 11 Keyword Tools and Services
Chapter 12 Tagging Your Web Site
Chapter 13 The Content Piece of the Puzzle
Chapter 14 Using Communities to Improve SEO
Chapter 15 Understanding the Role of Links and Linking
SEO is hard work. It takes much effort to optimize just the right elements of your web site so search engines will not only find you, but will also index your site so that it appears high in search query results. And all that effort must be attended to by you. There are currently no tools that will put all the elements of SEO in place for you.
Instead, you have to build your web site with SEO in mind, choose all the right keywords, and use them in the right places and with the right balance on your site, determine if pay-per-click and paid-inclusion programs are for you, use the right meta tags in the right places, create great content, build and participate in communities, and add all the right links. Sounds like a lot of work, doesn't it?
It is. But don't let the amount of work overwhelm you. Consistent effort and the strategies included in this part of the book will have you working toward your SEO goals in no time. Each of the chapters in this section ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.