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Search Engine Optimization Bible, Second Edition
book

Search Engine Optimization Bible, Second Edition

by Jerri L. Ledford
April 2009
Beginner to intermediate
528 pages
14h 12m
English
Wiley
Content preview from Search Engine Optimization Bible, Second Edition

Part IV. Maintaining SEO

IN THIS PART

One of the grievous mistakes that many web designers (or whoever is in charge of SEO) make is to assume that SEO is a one-time activity. Of course, as you know by now, it is an ongoing process that must be monitored and maintained in order to be truly effective.

In this part, Chapter 25 explains some of the most important elements of monitoring and maintaining your SEO efforts. Then, in Chapter 26, you will learn how to analyze your SEO strategies, including the techniques, conversions, and even other types of logs that are associated with SEO. These techniques will help you maintain SEO and continue to gain value from your SEO efforts.

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Publisher Resources

ISBN: 9780470452646Purchase book