April 2009
Beginner to intermediate
528 pages
14h 12m
English
Content preview from Search Engine Optimization Bible, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Part III. Optimizing Search Strategies
IN THIS PART
Chapter 16 Adding Your Site to Directories
Chapter 17 Pay-for-Inclusion Services
Chapter 18 Robots, Spiders, and Crawlers
Chapter 19 The Truth About SEO Spam
Chapter 20 Adding Social-Media Optimization
Chapter 21 Mobile SEO
Chapter 22 Monetizing Traffic as an SEO Strategy
Chapter 23 Plugging In to SEO
Chapter 24 Automated Optimization
You can (and should) use more than one search strategy to optimize your site for search engines. You've seen how keywords and PPC programs work, but there are many other ways to get your site in front of potential site visitors and customers.
Part III explains the different types of search strategies you should be considering as you're developing the SEO for your site. In addition to search engines, there are indexes and directories to keep in mind. You can also use pay-for-inclusion services, which are different from the PPC services that you've already explored.
You should understand robots, spiders, and crawlers in order to target these different types of search strategies; and, of course, you don't want to harm your rankings, so there's also a chapter about SEO spam in this section. Finally, you'll find information about social-media optimization, mobile SEO, monetizing your SEO strategy, using SEO plug-ins, and automated optimization.
All of these elements come together to make your SEO strategies a richer, more effective method of drawing site visitors, and converting those visitors to paying customers. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.