Search Engine Basics
In this part . . .
The basics of search engine optimization are surprisingly, um, basic. In fact, you may be able to make small changes to your Web site that make a huge difference in your site’s ranking in the search results.
This part starts with the basics. I begin by explaining which search engines are important. You may have heard the names of dozens of sites and heard that, in fact, hundreds of search engines exist. You’ll be happy to hear that the vast majority of search results are provided by just two companies, and 70 percent or more of all search results come from a single company, Google.
You also discover how to make some quick and easy changes to your Web site that may fix serious search engine problems for you. Sites can have a number of common problems that, if present in your site, must be resolved before you have any chance of getting into the search engines at all, let alone ranking well.
This part of the book also includes information on developing a search-engine strategy for beating your competition and discusses how to create a Web site that works well for both visitors and search engines.