The Part of Tens
In this part . . .
After you get the basics of search engine optimization under your belt, this final part of the book gives you one last push in the right direction.
I begin by trying to answer the age-old question, “How do I pick an SEO firm?” Then I talk about a number of myths and mistakes that are common in the search engine business. (No, you’re not getting a number one position on Google for $25; and yes, you should start thinking about search engines before you build your site.)
This part also points you in the direction of some great information resources, places where you can find out more about search engine optimization or get info on a particular search engine technique. I also tell you about useful tools to help you in your endeavors, from programs that help you analyze the traffic coming to your Web site to link checkers and search-rank tools.