Video: Putting Your Best Face Forward
In This Chapter
Understanding the benefits of using video
Optimizing videos on your own site
Getting videos into video hosting sites
Using videos to grab search engine “real estate”
Most people don’t generally think of video sites as search engines, but for the last few years, that’s just what the largest video site has become. YouTube has billions of searches every month — more, in fact, than Yahoo! or Bing. You might think of YouTube as the world’s second largest search engine.
At the time of writing, YouTube was reporting that 800 million users visit YouTube each month — that’s not visits, that’s visitors, many making numerous visits each month. (My youngest son accounts for a fair number of them, I believe.) After all, with 3 billion videos viewed each day, the average visitor watches around 110 videos a month!
Video is big. But how do you use it from a search engine perspective? This chapter tells you about the SEO benefits of working with video, the best ways and places to upload video, and how to do so most effectively.