July 2012
Beginner
456 pages
11h 21m
English
Content preview from Search Engine Optimization For Dummies, 5th Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 19
Video: Putting Your Best Face Forward
In This Chapter
Understanding the benefits of using video
Optimizing videos on your own site
Getting videos into video hosting sites
Using videos to grab search engine “real estate”
Most people don’t generally think of video sites as search engines, but for the last few years, that’s just what the largest video site has become. YouTube has billions of searches every month — more, in fact, than Yahoo! or Bing. You might think of YouTube as the world’s second largest search engine.
At the time of writing, YouTube was reporting that 800 million users visit YouTube each month — that’s not visits, that’s visitors, many making numerous visits each month. (My youngest son accounts for a fair number of them, I believe.) After all, with 3 billion videos viewed each day, the average visitor watches around 110 videos a month!
Video is big. But how do you use it from a search engine perspective? This chapter tells you about the SEO benefits of working with video, the best ways and places to upload video, and how to do so most effectively.
The ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.