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Search Engine Optimization For Dummies, 5th Edition by Peter Kent

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Chapter 1

Surveying the Search Engine Landscape

In This Chapter

arrow Discovering where people search

arrow Understanding the difference between search sites and search systems

arrow Distilling thousands of search sites down to three search systems

arrow Understanding how search engines work

arrow Gathering tools and basic knowledge

You’ve got a problem. You want people to visit your Web site; that’s the purpose, after all — to bring people to your site to buy your product, or find out about your service, or hear about the cause you support, or for whatever other purpose you’ve built the site. So you’ve decided you need to get traffic from the search engines — not an unreasonable conclusion, as you find out in this chapter. But there are so many search engines! You have the obvious ones — Google, AOL, Yahoo!, and Bing (formerly MSN) — but you’ve probably also heard of others: HotBot, Dogpile, Ask.com, Netscape, and EarthLink. There’s also Lycos, InfoSpace, Mamma.com, WebCrawler, and many more. To top it all off, ...

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