July 2012
Beginner
456 pages
11h 21m
English
Content preview from Search Engine Optimization For Dummies, 5th Edition
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Chapter 1
Surveying the Search Engine Landscape
In This Chapter
Discovering where people search
Understanding the difference between search sites and search systems
Distilling thousands of search sites down to three search systems
Understanding how search engines work
Gathering tools and basic knowledge
You’ve got a problem. You want people to visit your Web site; that’s the purpose, after all — to bring people to your site to buy your product, or find out about your service, or hear about the cause you support, or for whatever other purpose you’ve built the site. So you’ve decided you need to get traffic from the search engines — not an unreasonable conclusion, as you find out in this chapter. But there are so many search engines! You have the obvious ones — Google, AOL, Yahoo!, and Bing (formerly MSN) — but you’ve probably also heard of others: HotBot, Dogpile, Ask.com, Netscape, and EarthLink. There’s also Lycos, InfoSpace, Mamma.com, WebCrawler, and many more. To top it all off, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.