You now understand a bit better how Google ranks the millions of sites on the Web. As a business owner or marketer, you are on a constant quest to gain Google’s trust. And on your quest, you need to keep exactly five factors in mind. I call them the five ingredients of successful SEO. You already know the most important one: links (the very currency of trust in Google’s eyes). The others are keyword selection, meta page titles, URL structure, and time. Even if those terms sound like jabberwocky to you right now, I promise they’ll be second nature by the time you finish this chapter.
Before we get started, I want to make sure you understand a few basic vocabulary terms that will make your reading ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.