2. The Five Ingredients of Google Optimization

You now understand a bit better how Google ranks the millions of sites on the Web. As a business owner or marketer, you are on a constant quest to gain Google’s trust. And on your quest, you need to keep exactly five factors in mind. I call them the five ingredients of successful SEO. You already know the most important one: links (the very currency of trust in Google’s eyes). The others are keyword selection, meta page titles, URL structure, and time. Even if those terms sound like jabberwocky to you right now, I promise they’ll be second nature by the time you finish this chapter.

Before we get started, I want to make sure you understand a few basic vocabulary terms that will make your reading ...

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