12. Using SEO to Build a Business

When you’ve mastered SEO, you have a skill that enables you to start nearly any business. No matter how much Google’s algorithm changes, the core abilities of creating engaging content, authentically sharing it with people, and carefully measuring the results are timeless. Before the Internet existed, those skills led to success in business. Today they’ve been codified into a formula that allows you to achieve high rankings on the world’s largest search engine. And tomorrow they’ll be useful in many other ways we can’t yet predict.

So now, in this final chapter, let’s turn our attention to how you can translate all the skills you’ve learned thus far into a fully operational, successful entrepreneurial pursuit. ...

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