7. Google Optimization Myths

The purpose of this book is to teach you how to dominate the Google search results and gain lots of new business. However, it is often hard to communicate information if other, conflicting information is present. It would be ideal if everyone reading this book were starting with a blank slate, knowing nothing about SEO. But because most of you have at least some familiarity with the subject, I may have a little battle to wage with commonly held beliefs. There are tons of theories out there, most of them propagated in webmaster forums and free seminars by so-called experts who actually know little about the subject. Here in this chapter, I plan to depose some of the most insidious, widely spread myths about Google ...

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