10. Converting Your SEO Results into Paying Customers

By this point, you know how SEO works. If you were to stop reading right now, you would see significant improvements in your rankings and website traffic. But there is still one itty-bitty thing missing. (Don’t you hate that?)

That itty-bitty thing is getting your visitors to buy your product or service. Without this last step, optimizing your website is but a pretty distraction.

At first glance, the concept of customer conversion might seem as if it falls outside the purview of SEO. When you think about it, however, all the same factors we use in SEO—building trust, using good site structure, employing careful language to make a point—apply just as well to conversion. In fact, I like to ...

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