July 2026
Intermediate
338 pages
8h 12m
English
Content preview from Service Design
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11 Generic service design techniquesDistributed demographic
Introduction
This chapter focuses on generic techniques that can be used to support the work conducted for any of the services described within the Service Design Service Framework (introduced in Chapter 2). The techniques covered in this chapter include:
- focus groups;
- workshops;
- surveys.
These techniques are used to elicit information from a distributed or broad demographic of stakeholders. This contrasts with the techniques focused on a targeted demographic of stakeholders, covered within Chapter 10.
While the techniques described here are used in support of the delivery of service design services, they are also used to deliver services performed by other roles. In particular, ...
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