July 2026
Intermediate
338 pages
8h 12m
English
This chapter covers the following topics:
The chapter concludes with a case study describing the approach applied when introducing service design to an organisation. The case study has been provided by Michael Greenhalgh of Places for People (PfP).
Demand for competent service design practitioners is growing as organisations recognise increasingly the need for a strategic, integrated approach that enhances customer and organisational outcomes. At the same time, the role of the service design practitioner is subject to much confusion ...
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