July 2026
Intermediate
338 pages
8h 12m
English
This chapter covers the work conducted by service designers during the Service Experimentation service. The key activities of this service and techniques that may be applied to carry out these activities are described in this chapter. These techniques may be supplemented by other techniques, in particular those described in Chapters 10 and 11. However, the techniques described in Chapters 3–6 and 8–9 may also offer additional insights.
This service is focused on identifying, prototyping and testing a range of potential solutions. Through iterative feedback and continuous improvement, information is obtained on whether design ideas and solutions will work in practice. Knowledge is also obtained ...
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