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Service Design
book

Service Design

by Debra Paul, Jonathan Hunsley
July 2026
Intermediate
338 pages
8h 12m
English
BCS, The Chartered Institute for IT
Content preview from Service Design

Preface

Service Design is a rapidly growing discipline that has the potential to transform organisations and the experiences encountered by their customers. The standard of service that we have experienced, and have discussed with so many people, is often inadequate, if not poor. Examples abound, including the marketing company that declared that they weren’t interested in feedback, but just wanted customers to agree to provide a ‘five-star rating’, and the courier company that declared that parcels are sometimes delivered to the wrong addresses but are usually to be found in the local neighbourhood, so can easily be located. Add to this the numerous organisations that demonstrate a determination to avoid customers and their issues. We ...

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Publisher Resources

ISBN: 9781780177298