January 2013
Intermediate to advanced
186 pages
4h 19m
English
book
Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website
by Marlene Jensen
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About the Author
Marlene Jensen is on a mission to help entrepreneurs launch successful companies (pricing is usually a critical problem for them) and to help established companies price more profitably.
- She’s a pricing and marketing consultant (Pricing Strategy Associates).
- She has a doctorate in marketing and wrote her dissertation on pricing new products.
- She specializes in helping small and new businesses, although she has worked or consulted for some very big companies, including AARP, CBS, ABC, Playboy, and Food Network.
- She’s taught pricing, marketing and entrepreneurship at a number of universities, including New York University and the Ancell School of Business at Western Connecticut State University. She’s now an associate professor of marketing at Lock Haven University.
- Her research studies on pricing have been presented at prestigious academic conferences in New York City, Philadelphia, Orlando, Las Vegas, Detroit, Syracuse, and Newport, Rhode Island.
- Her pricing research has been published in a number of academic journals, including the Journal of Product & Brand Management, the International Journal of Revenue Management, and the International Journal of Business, Marketing, and Decision Sciences.
- She’s the author of four books on pricing (this one, plus Pricing Psychology Report, 46 Ways to Raise Prices, and The Tao of Pricing). Each of these books is targeted to entrepreneurs and marketing practitioners, not to academia.
Pricing web sites owned and operated by ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.