Developing the optimal price requires testing. Period.
Too many clients want me to pick their prices, so they can publish them and get back to business. No consultant can give you the best price. We can only give you a few best prices. You need to test those few prices in order to pick the best.
The differences can be astronomical in profits!
In Chapters 11 and 12, we’ll look at how you test prices, what prices to test, and how to test for no cash outlay (or at least very little).
Believe me, I understand the urge to just get on with it. You’ve done all the work thus far, done the spreadsheets, gotten excited about the price you now have—and need to get back to the 1,000 other things you’ve back-burnered while doing this.
Don’t stop now. Testing can mean thousands to millions in profits for you. And it can be done relatively quickly. Read on!