Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website

Acknowledgments

Thanks go to Dr. Ron Drozdenko for pulling me into academic research when I was only an adjunct professor, and for showing me how to do better research and better analysis. And for being willing to let me run with all the pricing research that interested me instead of other topics.

Thanks also to our co-researcher Donna Coelho for her skill and support.

Thanks to Dr. Calvin Berkey at Argosy University, whose mentorship helped convince me I could handle—and would enjoy—all the work involved in going for a doctorate.

Thanks to the business and computer science faculty at Lock Haven University for creating a welcoming and challenging environment where I could continue to learn, research, teach, consult, and publish.

Thanks to the editors at Wiley who turned out to be extremely supportive, collaborative, and skilled (unlike my experiences at a different publisher!). Special thanks to my editor, Debra Englander; development editor, Tula Batanchiev; copyeditor Jodi Brandon; and senior production editor, Stacey Fischkelta, who together this book far better than I could have done alone.

Finally, thanks to my agent, Agnes Birnbaum of Bleeker Street Associates, for her skill and knowledge that placed this book with the right publisher for its success. And for decades of her sterling advice and friendship.