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Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website by Marlene Jensen

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About the Companion Web Site

Visit this book’s companion web site at www.wiley.com/go/jensenprices (password: PriceSettingJensen). There you will find various tools to use alongside the chapters in this book, including four Excel worksheets as follows:

  • Chapter 3: The Competitor Pricing Worksheet
  • Chapter 6: The Buyer Benefits Worksheet
  • Chapter 7: The Narrowing Your Price Range Worksheet
  • Chapter 8: The Cost Analysis Worksheet

You can use these four worksheets as directed within the book to help you in your pricing strategy.

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