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Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website by Marlene Jensen

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This book is dedicated to my brother Harold Fann (1954–2008).

In 2005 we launched a two-person e-book company, where I did the marketing and he did the design (books and web sites).

Our first bookNo-Cost Home Business Startup Plan—failed spectacularly, but when I switched to writing e-books about pricing and Harold wrote e-books about web site design, our company flourished.

After his surprise death from a heart attack, I learned how much of the enthusiasm and love I felt for the company was really enthusiasm for working with him and love for him. I still miss him terribly.

I thank him for getting me started writing about pricing—and for making it fun!

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