You may not have to spend a cent to test prices. For this you can thank Google, a company that has done many wonderful things particularly for small businesses, but that now strides industries like Godzilla, squashing a few thousand people here and there as it passes by. If I was creating a slang dictionary, I’d list Google first under “love-hate relationship.”
Google has two different ways you can test prices:
The advantage of A/B split testing is that it is easiest to set up; you won’t need help from a web designer.
The disadvantage of A/B split testing—and why you would instead use Google Optimizer—is that A/B split testing can only test one thing (e.g., prices or headlines) at a time. With Google Optimizer, you can test multiple items at the same time. But you might ...