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Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website by Marlene Jensen

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Index

ABC

Absolute thresholds

ABSOLUT vodka, discount level, purchase probability and

AB/split testing

advantages/disadvantages of
with Google AdWords

Acura

Add-on fees, for “rush” jobs

Add-ons, higher-priced, offering

Adidas

Administrative costs

Advertised prices, buyer reactions and

Advertising:

established brands and reaction to
pre-week prices, examples
recessions and cuts in

Age:

brand switching and
discounts/discounting and

Amazon.com

American Express

American Photographer magazine

Amusement parks, bargain weekday morning prices for

Analyzing Your Competitors’ Prices worksheets

Product Business worksheet
Service Business worksheet
Sponsor Opportunities Business worksheet

Anchoring and adjustment model, prices and

Ancillary Profits, testing prices for

apps

Ariely, D.

Arnold, D. R.

Asian Americans, rise of

Assimilation/contrast theory, buyer reactions and

Attention span, known brands and

Attorneys:

consulting, pricing law and
costs, legal firms and

Attribution theory

Audio magazine

Automated warehousing, Wal-Mart launch and

Availability, service differentiation and

Back-to-nature trend, frozen food industry and

Baker, W. E.

“Ballpark” for best price, picking

“Bargain hunters”

innovators vs.
understanding

Bargain prices, likelihood-to-buy preferences by product and

Bargain rates, for un-peak times

Barriers in prices, understanding

Basu, K.

Bearden, W. O.

Bed linens, pricing

Beer study, skimming price positioning and

Believability, testimonials and

Benefits:

features vs.
salaries ...

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