February 2012
Beginner
296 pages
7h 27m
English
Content preview from Shopper Marketing, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Abercrombie & Fitch 83
Absolut 247
‘active retailing’ 56–58
advertising 165
packaging 252
Advertising Age 165, 168
Anchoring 149
Anderson, Chris 257
barter economy 36
Basy, Kaushik 126
Bazin, André 7
behaviour-based targeting 192, 194
Berra, Yogi 175
Best Buy 29
Best New Products Awards 117
Big Bazzar 126
Blockbuster viii
Boots 91
Boston Consulting Group 125
BrandSpark International 117
Better Homes and Gardens American Shopper Study 117
brand-centric thinking 184–85
brand switchers 146–48
attitudes towards 124
digital technology and 255–62
emotional connection with shopper 81, 163, 266–67
environmental concerns 119–20
key selling points 118–20
preference ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.