February 2012
Beginner
296 pages
7h 27m
English
Content preview from Shopper Marketing, 2nd Edition
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Seven steps towards effective shopper marketing
LUC DESMEDT
Luc Desmedt is managing director at LD & Co, where he specializes in delivering consulting projects that consist of the development of sales and trade marketing competence and strategies. LD & Co offers training and consulting services, aimed at helping manufacturers in developing and implementing the commercial skills they need to deal successfully with retailers.
Shopper marketing has become a strategic priority for most manufacturers. But for many consumer goods companies, the road to a successful implementation of this activity proves difficult. In order to help brand manufacturers implement effective shopper marketing, LD & Co has developed a pragmatic approach building on ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.