February 2012
Beginner
296 pages
7h 27m
English
Content preview from Shopper Marketing, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
This is not a book about new marketing or advertising gimmicks. It deals with something much more profound and important. This is a book about shopper marketing – about affecting shopper behaviour to generate purchase decisions. It’s about the most profound moment of business-to-consumer marketing, the first moment of truth.
According to a report published by the Grocery Manufacturers Association (GMA) and Booz & Co in 2010, 83 per cent of food, beverage and consumer product manufacturers plan to boost their investments in shopper marketing by 2013. A majority of companies (55 per cent) refer to shopper marketing as their No. 1 investment and will increase spending by more than 5 per cent annually.
A good definition for shopper ...
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