February 2012
Beginner
296 pages
7h 27m
English
Content preview from Shopper Marketing, 2nd Edition
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The real power of brands in the digital worldwhat marketers must know about the online shopping decision process
JULIANO MARCILIO
Juliano Marcilio is the President of Experian Marketing Services for Latin America, a leading global information services company providing data and analytical tools to clients in more than 90 countries. Juliano has a BA from PUC-SP and a certificate in Banking and Financial Institutions Management from the University of Michigan, and graduated from Harvard Business School’s General Management Program.
Think about an item that you would like to buy. Just anything, the first good that comes to your mind.
Now imagine you are in front of a computer connected to the internet with a web browser open in a search engine ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.