February 2012
Beginner
296 pages
7h 27m
English
Content preview from Shopper Marketing, 2nd Edition
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Maximizing ROI of package promotions
VILLE MAILA
Ville Maila is the planning director for Phenomena Group and is in charge of planning shopper promotions and development of new promotion mechanisms. Phenomena Group is an international shopper promotions agency operating in over 20 countries around the world and working with clients such as Unilever, Nestlé, Anheuser-Busch InBev and Pepsico.
Is the packaging of daily consumer goods a mass medium?
‘In communication, media (singular medium) are the storage and transmission tools used to store and deliver information or. It is often referred to as synonymous with mass media’ (http://en.wikipedia.org/wiki/Media_(communication)).
‘Mass media is a term used to denote a section of the media specifically ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.