February 2012
Beginner
296 pages
7h 27m
English
Content preview from Shopper Marketing, 2nd Edition
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The three shopping currencies
HERB SORENSEN
Dr Herb Sorensen is scientific advisor to the retail and shopper practice of TNS Global, as well as serving as Adjunct Senior Research Fellow for the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Since the late 1970s, his market research has focused on shoppers at their points of purchase, capturing their behaviour, motivations and perceptions.
Retailing is a relationship business
Retailing is all about bringing people together with the things they want and need. It has always been at the cutting edge of social evolution – and always will be. To really understand retailing, it is helpful to think of it in relationship terms. That is, to think in terms of ...
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