February 2012
Beginner
296 pages
7h 27m
English
Content preview from Shopper Marketing, 2nd Edition
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Capitalize on unrealized demand among shoppers
AL WITTEMEN
Al Wittemen is managing director of retail strategy for TracyLocke. He has 35 years of experience in marketing, sales and shopper marketing of consumer packaged goods. TracyLocke is a leading promotional marketing firm offering a full menu of services to highlight brand names.
Sales growth depends on how well you engage and then convert shoppers into buyers. But there’s more to it than that. Yes, you should engage and convert shoppers. But you also need to focus on the shoppers who aren’t engaged and aren’t converting into buyers and understand why that is.
You need to capitalize on ‘unrealized demand’. Simply put, ‘unrealized demand’ is the money marketers are leaving on the table ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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