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Shopper Marketing, 2nd Edition
book

Shopper Marketing, 2nd Edition

by Markus Ståhlberg, Ville Maila
February 2012
Beginner
296 pages
7h 27m
English
Kogan Page
Content preview from Shopper Marketing, 2nd Edition

Ensuring your brand gets on the shopping list

ROBERT LEVY

Robert Levy is the president of BrandSpark International, founder of the Best New Product Awards. BrandSpark International (www.BrandSpark.com) is a forward thinking market research and brand strategy firm with expertise in brand positioning, new product innovation, media optimization and consumer trends. The Best New Product Awards (www.BestNewProductAwards.biz) is North America’s premier consumer-voted awards programme, focusing on everyday packaged goods products in food, health and beauty and household care. The Best New Product Awards surveys currently survey over £100,000 shoppers annually.

This year BrandSpark International completed it’s third annual BrandSpark/Better Homes ...

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Publisher Resources

ISBN: 9780749464714