February 2012
Beginner
296 pages
7h 27m
English
Content preview from Shopper Marketing, 2nd Edition
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Connected shoppers are here, now – but how do you connect with them?
JASON ROGERS
Jason manages Catapult’s digital practice, which includes digital shopper marketing, mobile and social specialty groups. Catapult is an action-based marketing solutions agency, providing shopper marketing, consumer promotions, strategic insights and interactive solutions (web, mobile, CRM), all through an integrated team approach.
Connected shoppers are here, now. How can you connect with them?
Before we get ahead of ourselves, let’s establish something: consumers are different from shoppers. We’re consumers every moment of our lives. We’re bombarded with marketing from the moment we awake and hear a DJ promoting a concert to when we watch TV at night and ...
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