February 2012
Beginner
296 pages
7h 27m
English
Content preview from Shopper Marketing, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
An amazing amount has happened since 2009 when the first edition of Shopper Marketing was put together. The first edition has beaten everybody’s expectations and become a sort of a reference title for shopper marketing. Just to name a few milestones of the success: the book is being translated into various languages, including Chinese, and it was featured in the Washington Post’s Top-five marketing books.
‘Shopper marketing’ has become a part of everyday language for a majority of marketing professionals who operate within the retail environment. This is especially true for the United States, which is clearly leading the way for other markets. As usual, Europe is following a couple of years behind. The most interesting new development ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.