Chapter Two

Guiding Principles for Anytime Everywhere

There are many ways to share your message with supporters, call a community to action, and ask for feedback or support that will ultimately help you spur social change. Organizational communications are increasingly personal and direct, thanks to social media platforms and the prevalence of public access points. Yet despite the increasing number of methods for reaching out to and communicating with your constituents, certain guiding principles remain the same. Like houses, there are many different architectural styles, but certain elements are critical to structure—no matter what, the walls must support the ceiling and the doors must align with their frames. Whether you have a modern brownstone, ...

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