Chapter Eight
Transitioning to Anytime Everywhere
Social change anytime, everywhere isn’t just an idea or an ideal. Using multichannel strategies and integrating your calls to action across online channels and mobile can help your nonprofit connect with your community—wherever they are and however they can contribute—today. When it comes to using a new or unfamiliar tool, following different strategies, or even changing the way you work as a team or organization, it’s not unusual for staff to feel anxious, overwhelmed, or even fearful. If you sense that your coworkers are feeling this way, communicating how your organization will operate when you transition to these new strategies and tools can help diminish their anxiety, as will supporting ...
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