February 2013
Beginner to intermediate
256 pages
6h 41m
English
book
Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community
by Allyson Kapin, Amy Sample Ward
Content preview from Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your CommunityBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter Six
Multichannel Strategies in Action
Now that we’ve covered the “why” behind using multichannel strategies for advocacy, fundraising, and community engagement, let’s dive into some of the ins and outs of real campaigns. This chapter is designed to give you the behind-the-scenes tour of real campaigns from a few organizations to show what multichannel strategies look like in action. These three case studies, from National Wildlife Federation, Surfrider Foundation, and Iraq and Afghanistan Veterans of America, show how organizations bring everything together to incorporate advocacy, fundraising, and community building across channels.
OIL SPILL CRISIS: NATIONAL WILDLIFE FOUNDATION’S MULTICHANNEL CAMPAIGN RESPONSE
When an explosion on the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.