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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community
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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

by Allyson Kapin, Amy Sample Ward
February 2013
Beginner to intermediate content levelBeginner to intermediate
256 pages
6h 41m
English
Jossey-Bass
Content preview from Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

Chapter Six

Multichannel Strategies in Action

Now that we’ve covered the “why” behind using multichannel strategies for advocacy, fundraising, and community engagement, let’s dive into some of the ins and outs of real campaigns. This chapter is designed to give you the behind-the-scenes tour of real campaigns from a few organizations to show what multichannel strategies look like in action. These three case studies, from National Wildlife Federation, Surfrider Foundation, and Iraq and Afghanistan Veterans of America, show how organizations bring everything together to incorporate advocacy, fundraising, and community building across channels.

OIL SPILL CRISIS: NATIONAL WILDLIFE FOUNDATION’S MULTICHANNEL CAMPAIGN RESPONSE

When an explosion on the ...

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Publisher Resources

ISBN: 9781118331576Purchase book