Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

Chapter Seven

Equipping Your Organization for Anytime Everywhere

Operating in an anytime, everywhere world requires more than a suite of profiles on social networks and exciting calls to action. Behind the strategies and tactics is the real backbone of your success: your staff and your leadership. So far we have discussed the guiding principles to create social change anytime, everywhere and how to build community and plan and launch advocacy and fundraising campaigns across multiple channels—and we have provided examples of how other organizations have done it successfully.

In our experience, organizations excel when they invest in multidisciplinary teams with staff that collaboratively manage campaigns, web, email, social, and mobile communications, ...