Skip to Main Content
Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community
book

Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

by Allyson Kapin, Amy Sample Ward
February 2013
Beginner to intermediate content levelBeginner to intermediate
256 pages
6h 41m
English
Jossey-Bass
Content preview from Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

Chapter Seven

Equipping Your Organization for Anytime Everywhere

Operating in an anytime, everywhere world requires more than a suite of profiles on social networks and exciting calls to action. Behind the strategies and tactics is the real backbone of your success: your staff and your leadership. So far we have discussed the guiding principles to create social change anytime, everywhere and how to build community and plan and launch advocacy and fundraising campaigns across multiple channels—and we have provided examples of how other organizations have done it successfully.

In our experience, organizations excel when they invest in multidisciplinary teams with staff that collaboratively manage campaigns, web, email, social, and mobile communications, ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Design for Community: The Art of Connecting Real People in Virtual Places

Design for Community: The Art of Connecting Real People in Virtual Places

Derek M. Powazek
A Complaint Is a Gift Workbook

A Complaint Is a Gift Workbook

Janelle Barlow, Victoria Holtz

Publisher Resources

ISBN: 9781118331576Purchase book