May 2022
Intermediate to advanced
688 pages
19h 29m
German
Content preview from Social Media Marketing, 6th Edition
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KAPITEL 1
Eine Einführung in Social Media Marketing
In diesem Kapitel:
- Wie nutzen Unternehmen Social Media?
- Welche Social-Media-Plattformen sind wichtig?
- Mit Social Media Marketing durchstarten
- Die richtige Strategie: Ziele und Zielgruppen in Social Media
- Erfolgsmessung im Social Media Marketing
- Social Media nachhaltig im Unternehmen verankern
- Social Media Marketing inhouse betreiben
- Das Management Ihrer Onlinereputation
- Zusammenfassung
Das World Wide Web ist ein Informationsmedium, das intensiv zum »Netzwerken« genutzt wird. Social Media (soziale Medien) stehen für schnellen und sichtbaren Austausch auf Plattformen wie Facebook, Instagram, Twitter, LinkedIn oder TikTok.
Definition
In sozialen Netzwerken richten Sie ein Profil ein, um sich ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.