May 2022
Intermediate to advanced
688 pages
19h 29m
German
Content preview from Social Media Marketing, 6th EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Fußnoten
KAPITEL 1: Eine Einführung in Social Media Marketing
1https://www.bvdw.org/fileadmin/user_upload/BVDW_Marktforschung_Digitale_Nutzung_in_Deutschland_2018.pdf
2https://www.absatzwirtschaft.de/corona-machts-moeglich-burger-king-wirbt-fuer-mcdonalds-175896/
3https://www.hootsuite.com/de/newsroom/press-releases/digital-2021-report-1-millionen-neue-social-media-Nutzer:nnen-taeglich
4https://www.ard-zdf-onlinestudie.de/ardzdf-onlinestudie/videonutzung-online/
5https://de.statista.com/statistik/daten/studie/71251/umfrage/einsatz-von-social-media-durch-unternehmen/
6https://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html
KAPITEL 2: Eine Social-Media-Strategie entwickeln
1https://de.wikipedia.org/wiki/SWOT-Analyse
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.